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Get A Highly Optimized Website In Sugar Land

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Do You Want A Flood Of Visitors To Your Website?

More Leads - More Sales- More Profit? 

Then Listen Closely....

 

When most small business owners start out looking for a website, they almost always make the same classic mistakes. First, they find a Web Designer that has the sharpest graphics and droves of designers to create you an eye-catching site. However, if you do not have an optimized website for your Sugar Land business no one is going to see it except the people you send to it.

Now I am not suggesting you toss up a site without caring how it looks but what I am saying is the look of your website should be a second thought. The first thought should be is your website optimized and can it convert traffic into leads? Before we take another step let me explain…

What Is Website Optimization?

Why Your Sugar Land Business Needs It! 

When a website is optimized, it’s should reflect your Sugar Land business. Consider it your online salesman that delivers you leads 24 hours a day, seven days a week with no breaks or interruptions.

Before we get into website optimization, we first need to make sure that your website is built on a strong, solid foundation before we send traffic to your website.

 

Over the years of building websites what I have discovered is that you need certain elements on your website if you want to turn it into a powerhouse. Some of these elements include: 

Contact: On each page of your website in the header graphic you want to use big bold letter to include a call to action like “Call Now” or “Schedule Service” along with your phone number. In addition, you want to have a second way for them to contact you. We use contact forms that ask them to enter in their name, phone number, and email address. You want your contact forms short and sweet, asking for too much information upfront such as an address gives people a reason to hesitant. Next you want to add automation, so each form or call is answered within 5 minutes or less so that your hot lead doesn’t go cold.

Leverage Personality: People Like to do business with people they like, know, and trust. We replace stock photos with photos of you, your team and office or service trucks. You don’t have to have a website entirely filled with images, but you do need the basics and you want those pictures to be personal.

Credibility Symbols: When people visit your website, they are looking for signs that show them you are trustworthy and reliable. If you have been using a lead generator service like Home Advisor, Thumbtack, Angie’s List go ahead and add their logo to your website. If you’re a member of a local or national association, the BBB or local Chambers of Commerce then you want to showcase this stuff on your home page and try to add it above the fold of your website. These elements can make your visitors feel more at ease about picking up the phone to call you.

Reviews and Testimonials: One of the best ways to convert visitors into leads is to show them what their neighbors say by adding reviews to your website. There are a few ways you can do this. Most happy customer have no problem in giving you a review, all you have to do is ask.

Lead Magnet: On the home page of your website create a small book or Pdf to give away in exchange for their email address that you can use to do email marketing.

Coupons: When customers are looking for a reason to call or schedule their service give them an incentive, one way to do this is to use coupons. Consider offering a first responder, teacher, senior citizen, or military discount. Offering $25.00 or 10% off their first service call. Get creative!

 

A Guarantee: This can be a money back guarantee, an on-time guarantee, or a satisfaction that removes the risk and makes visitors feel more at ease with choosing you instead of someone else.

 

Website Optimization & Sugar Land SEO Services

Before we can start to optimize your website in Sugar Land, Katy, or greater Houston we need to know about your business.

  • What services do you provide?

  • What area do you serve?

  • Who is your idea client?

  • Who is your online competition

  • What keywords do people enter into Google to find your business

 

With a clear picture only then can we start to use the latest state of the art tools and technology coupled with years of knowledge and experience to deliver you an optimized website for your sugar Land business. Most websites have between 5 to 6 pages our website has between 20 to 30. While readers want certain elements so does Google and the main two elements is

 

Content: Google wants to know that you’re going to provide their searchers the answers to the questions

Inbound Links: An inbound link is from another person website referring your website

 

Google also wants

Fast loading speed: Many people have places to go and people to see so make sure your website loads quickly. A good website speed is between 3 and 5 seconds. A one second delay yields:

  • 11% fewer page views

  • 16% decrease in customer satisfaction

  • 7% a lost chance at converting your customer, they are gone!

 

 

Updated Information: As a consumer I can’t tell you of the numerous times I have visited a website to see front and center a date that is older than dirt. It could be an announcement from six months ago, a holiday photo, or a coupon that’s expired. What this tells me especially in the COVID era is their website is up, but their business has closed down.

 

New Information: When was the last time you gave your website a fresh new look, if you’re like most it looks the same way it did the day you started it. It’s important that you keep freshening up your website with new content, photos, and reviews so that is stay up to date with the times.

 

If you have all these elements, then you will have an optimized website that Google rewards by moving you up the ranks so that you can be discovered by the hundreds if not thousands of people looking for the services you provide. Now you could run off the page and do this yourself or…

Hire The Best Optimized Website Builder In Sugar Land

First let me give you the good news if you’re looking for website optimization in Sugar Land, Katy, or greater Houston then you have come to the right place. However, there are three main components to people finding your website.

  • On page: A highly optimized website

  • Off page: Citations & Inbound Links

  • Technical: A healthy website that is as error free as possible.

 

The bad news is you can’t just create a optimized website you must add fuel to it every week if you want to get a piece of Google front age real estate. I think of marketing as the gas or break of a car. If you hit the brakes, you go nowhere, you get no leads. If you are getting too many calls then you want to slow down but if you want a flood of sales and to keep your pipeline filled, then you must invest month after month and with the right team why wouldn’t you.

 

Our team guarantees that we double your marketing dollars within 12 months or less, or we work for free.

 

Want to learn more then click the bottom below and lets schedule a brief call where we can see if we are the right fit for your marketing needs, if not then you will leave with a better plan forward. If we are then we will tell you what you can expect working from us either way we don’t do pushy sales so click the button below and lets chat.  

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