Dear Business Builder,

If you are looking for some reassurance that you are making the best investment of your marketing dollars, then you have come to the right place. As a business owner for over 20 years prior to offering professional SEO services in The Woodlands, I understand what it’s like to make a lousy investment…so frustrating and disappointed! The best way I could think to reassure you that strategy actually works instead of rehashing the same, non-working marketing tactics that leave your client poor and keeps marketing vendors rich is to remove the risk. For a limited time, we have decided to SHOW you the difference. We are the only SEO service in The Woodlands confident enough (or crazy) to guarantee your rankings will improve, or we don’t get paid. Give us just 90 days after we relaunch your website to get you higher rankings, and if we don't move the needle, we will issue you a full refund without any argument or complaints. 

This may sound crazy to you; why would any SEO service in The Woodlands offer a money-back guarantee? There are actually two reasons: First, I am confident of the system I have created and the team I have built. Marketing is a matter of process and formula. Our team at YBB Digital just works the recipe, and you reap the results. Second, I realize that you have many options, and for some of you who have previously worked with another agency, you may not know whom to trust. I’ll be the first to admit that when it comes to internet marketing, there are many promises made …and then broken. Dozens of trusting business owners have lost thousands of dollars because of local SEO “experts” who rush through their jobs or, worse, use black hat techniques that will penalize your websites, so instead of trying to convince you that we’re different from all the other SEO firms in The Woodlands who came up on the front page of Google, we decided to be the team that walks the walk by offering you what they can’t. We also believe that if at any time during our partnership we fail to meet or exceed your expectations, we deserve to be fired! With a month-to-month service contract, leaving us is easy. But with our proven track record for results and a 97% retention rate, we bet you’ll stay.


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The highest converting, most profit exploding tool for your business is local SEO. And if your business in The Woodlands doesn’t show up on Google when people need your services, you may as well not exist. If you are old enough to recall, before the dawn of the internet, everyone relied on the phone book to grow their business, but today there are multiple marketing tools; which one works best?

 We live in a society that relies heavily on Google to search for the solution to their problem. There are over 8.5 BILLION search queries a day. Because people are “searching” for a solution, all you have to do is show up when they search for services you offer and convince them it’s your business they should hire, but do you rely on Google Ads (pay-per-click) or local SEO to generate leads and sales? While there is no denying that the fastest way to get your business to the front page of Google is pay-per-click, is it the best? I’ll let you be the judge.

  • 90% of Users Prefer Organic Search results Over PPC Ads

  • Only 2 out of 10 Google Ad clicks convert into a lead.

  • Media, retail, technology, and B2B services gained 40% of their revenue from organic search. (local SEO)

  •  Since 2020 Google Paid Ads have increased by 177%

  • 65% of all clicks are awarded to the top 5 organic listings

  • Nearly 46% of all Google searches come from local SEO

While pay per click may quickly put you at the top of Google, the ad disappears once your budget has reached its limits. If you want to build a lucrative business, you must have a way to consistently generate leads because nothing is more critical to your business than getting new clients and retaining those you have. Local SEO works 24 hours a day, seven days a week, without having to pay for a single click giving you the highest return on your investment. 

However, in full transparency, search engine optimization is a long-term game; while we will improve your rankings within 90 days of hiring our SEO service in The Woodlands, the ranking of your website does not equate to revenue. Please don’t get me wrong; rankings are great; this is how you get traffic, but it's pointless unless you have traffic that converts. Regardless of what other SEO “Experts” in The Woodlands may tell you, rankings aren’t what makes or breaks your business. You cant use ranking to pay your staff salary, you cant use them to pay for your overhead, and you sure cant use ranking to finance your kid's college! This is why we are prepared to offer you the following, not only will we get your rankings higher within 90 days or your money back; but if we fail (highly unlikely) to double your marketing investment within 12 months or less, we will work for free until we do! Cliché as it sounds, your success is our success! We take our client's success personally. I really mean that. If you are not getting results, I will make it my mission to see that you win. I think any marketing tool you invest in should be ROI-driven, and that marketing should be as risk-free as possible. Let me ask you a question; if I were to tell you that there was a hidden casino with a slot machine where every time you inserted a dollar bill and hit the button, you would win $2.00 or more, would you listen to me? Well, partner, there isn’t such a thing in Vegas because it would become a ghost town, but in business, there is. We saved a seat for you!  

Enhance Your Online Presence

Our proven SEO process helps your customers find your services wherever they search for you online such as Google and Bing. 

Increase Sales & Revenue

Optimizing your website for organic search and adding conversion elements to your site help gain trust with Google and win potential customers over.

Builds Reputation
& Trust

We will write informative content, high-quality backlink building, and enhance the number of reviews you receive to build authority and relevance.  

Stand Out From The Competition

Whether you like it or not, you’re in competition for your customers’ business. A strong online presence is key to your company’s success.


Shh I'm Telling You My Trade Secrets


My name is Melissa Emerson, and I’ve stood in your shoes. Years ago, I dared to open my own business. The first few years were HARD, and after almost crashing it, something finally clicked, and my business took off. Those two things that transformed my life were search engine optimization and lead letters. Local SEO is what I live, breathe, and teach. At YBB, my team and I offer two programs designed to fit your business no matter what stage of the game your growth journey is at. Ours

'done-for-you- program' is for those who lack the bandwidth to manage their internet marketing. The second program I offer is SEO consulting in The Woodlands, and if you have the time to learn digital marketing, then this program can be highly lucrative so long as you continue to implement it. Once a week, we will meet 1:1 at your office or on Zoom to implement intelligent, effective internet marketing recipes such as:

  • SEO (on-the-page, off-page, and technical)

  • Direct Response Marketing

  • Copywriting

  • Social media

  • Lead letters

Now, if you are itching to learn how to grow your business online, Let me lay out the exact formula here. If you want to explore your option of working with an SEO consultant in The Woodlands, please click the button above to schedule a free one-hour consultation with me to see if I am the right fit for you.

The Ultimate SEO Service Guide For The Woodlands

In the Ultimate SEO service guide for The Woodlands business owners, we will lay out the entire SEO campaign that we use with actionable steps you can and should take to build a solid foundation beneath you. However, every industry is different. If you have a law firm in The Woodlands, the core of the strategy might be the same as a contractor in The Woodlands, but the content, keywords, backlinks, and citation you acquire will be different. It’s also important to note that you must not skip a step. If you decide to use this guide as a “How-to,” make sure to follow it step by step. Most often, when a site does not rank well, one of the following three components is left out of the equation:

  • On-Page SEO

  • Off-Page SEO


  • Technical SEO


When I look at a website, I can quickly tell what prevents them from achieving top rankings; as always, if you need an SEO consultant to look at your website and create a new plan, then contact us, we don't bite, JK we do, but you'll like it! Here are the eight lessons my ultimate guide will cover, and if you want to go more in-depth, order a copy of my newest book on Amazon.


  • What is search engine optimization?

  • How to do keyword research

  • How to write content for your website

  • How to find citations

  • How to build inbound links

  • Google My Business

  • How long it will take to get results

What Is SEO and How Does It Work?

SEO is an acronym for search engine optimization; a search engine is nothing more than automated programs that organize the web and its contents for one purpose: to help searchers find what they are looking for when they enter words into the search tool.  The #1 search engine is Google; it receives over 80% of the traffic online, so that’s what we will focus on. However, I wouldn’t miss out on making sure you are set up on Bing.  What made Google so unique was that it introduced the world to Page Ranks; this is what categorizes content based on the merit of content you write and your website's level of authority. Page Rank can be passed from authority sites to lesser-known sites by creating a backlink.

Google has spiders or bots that work endlessly to shift through all the internet content being published to organize the content by a matter of importance. With all the content from websites to blogs and social media being released every minute of the day, these spiders may only revisit your site once a month. This is one of the reasons that search engine optimization is a long-term strategy.  Most SEO firms in The Woodlands will acquire backlinks to your site, but what about having backlinks from your site to other sites? The fastest way to get Google’s attention is to add relevant backlinks, but not just any website will do, and that's one trade secret we're not sharing on here.  

The purpose of Google having page ranks is so their searcher only finds the most relevant up-to-date information. However, in the early 2000s, webmasters began to use unscrupulous tactics to cheat Google and take their site to the top, they still do this today, and that's called "black hat techniques" Google has over the years devised a mathematical equation to make it more challenging to get your site ranked unless you speak Google fluently. Since the internet is packed with websites like Interstate 45 at rush hour, it has become more important than ever to learn search engine optimization or hire a professional SEO service in The Woodlands who knows what works.

To become a trustworthy SEO specialist takes years of self-studies, experimenting, trial, and error, to crack the code, but there is a shortcut, hiring an SEO consultant in The Woodlands who can show you what works and what doesn't. Before I tell you the three things Google looks at most to determine page ranking, let me say that while you can cheat your way to the top using Black Hat SEO techniques, this is an extremely slippery slope that I would stay as far away from as you possibly can. While it may get you there quicker, Google cannot be outsmarted for long, and once they discover you have crossed the line, your site will be penalized, and ever ranking it again is next to impossible. So, the question is, what does it take to get to the front page of Google?

  • Content

  • Inbound Links

  • Citations

  • Consistency


Those who have a strategy for delivering fresh and relevant content, high-quality backlinks, and local citations while staying the course will succeed. Before proceeding, you should know that the search engine results pages (SERP) fluctuate. When it comes to SEO, consider it like a car, the moment you become comfortable because your ahead of the other cars and let your foot off the gas, you begin to stall or even kill your growth. As an SEO consultant in The Woodlands, I have seen many clients who became so caught up in their business operations that their marketing took a backseat and plateaued far short of the revenue their business had the potential to reach. If fact, this is how I transitioned from a marketing consultant to opening an entire SEO firm 45 minutes from The Woodlands in Cinco Ranch. 

The first step to a successful SEO campaign is research; I want you to pause, and as a consumer, go to google and see if you can locate your website for the service you offer. Can you find your website?


Now I want you to look at the top ten websites ranking in the organic search results for your services. If you offer multiple services, you need to create an excel spreadsheet that lists all of your services and the cities you work in, such as (Houston, Katy, Sugar Land...etc.) Once you have a list, you will need to invest in some tools to get a behind-the-scenes look at all your competition and all the keywords you should be ranking for. Some of these tools are free, but others can be pretty expensive; you will not succeed without them.


  • Google Search Console

  • Ahrefs

  • SEMrush

  • Word Track

  • UberSuggest

  • Screaming Frog

  • Keyword Explorer


Keyword research is a skill you cannot learn overnight, but as with any skill, the more you practice it, the more proficient you become. Research: Take those words, enter them into the tools, and see how many people search for your services. To narrow your search down, look in your service areas. Now there are two types of words, some are easier than others to rank for, but the tools will tell you, so you want to go after both low-hanging fruit (easy words) and those that are harder, which are called long-tail keywords. Now that you have a list of 20 to 30 words, you need to look up each of the competitors’ ranking for those words. You want to go over to Screaming Frog and enter their URL. If your competition has 700 words, you want 900 words to 1000 words. If they have 2000 words, you need to write 3000 or 4000 words. Then you want to look at how many inbound links they have and knock them out with quality. The quality of the backlinks you obtain far surpasses the quantity.


Most SEO firms in The Woodlands build websites that have between 5 to 7 pages however your website most likely will need 20 pages or more with a minimum of 750 words on each page.

Now I know what you think because I hear this often, that’s extreme! If you want traffic to your website, then you have to step into the winner’s circle, and you can’t do that by driving a Toyota Corolla; instead, you need a BMW M5 that can get you to the top quickly without breaking a sweat because coming in 2nd place is never fun and being on 2nd page you receive just 6% of the action.


Most local SEO firms in The Woodlands fail to get you onto front page because they toss a few backlinks or a 500-word blog at your site once a month and think their job is complete; if you want different results, do not do the same things. Yes, its hard but its not impossible and the reality is that the life of your business depends on it, this is why many businesses prefer to hire a professional SEO service in The Woodlands.


Now lets discuss content, Google craves Content and this is part of your winning ticket to front page status. So, what content must you write?  For a moment, I want you to put yourself in the role of your ideal client; how old are they? How do they dress? What is their marital status? Get very specific, and then once you have a vivid picture of how they think, act, talk, and walk, I want you to write to them.  Forget about creating a brag site and realize this simple fact:  People don’t care about your business; they care about their problems. Be the solution they are looking for.”


Where you place this content is also crucial, while as a consumer, you may only read certain areas and want to write for your visitors, you also have to satisfy Google. You will need your keywords to appear in the following areas: Title Tag: Example Sugar Land+ Roof Replacement.


Url: URL and title tags should match (website name) + The Woodlands-personal-injury-lawyer

H1 & H2: Example H1: (city) + Reliable Pest Control Company

H2 Examples: Kid and Pet Friendly (city) + Pest Control Company

Alt tags: Each photo should have an alt tag that contains keywords for that page.

XML site map: You want your keywords for the website to be in your site map and then submit your sitemap to Google Search Console and Bing Webmaster tools.

How Do I Find SEO Keywords?

SEO Inbound Link Service In The Woodlands

While 30% of SEO occurs on the page of your website, the other 70% is off the page, building backlinks and citations. Now, because I am sure my competition is looking at this page, I cannot share the entire formula here, but I will share enough common knowledge to get you started.


Before you get started, I want you to use those tools we discussed and look at the number of backlinks you have and where are they coming from? I am willing to bet that most of those backlinks are link junk, not link juice. Sadly, many people have suffered penalties because their SEO firm in The Woodlands went and built backlinks that Google discovered, and overnight, their ratings dropped due to Penguin. Before you add your website to just any site to obtain a link, make sure that you visit the site and if the site does not look credible, leave it alone. Here are three safe ways that our professional SEO service in The Woodlands builds inbound links.


  1. Blogs: When you create great content, reach out to other bloggers and ask if they would be interested in sharing your article.

  2. Associations: Where do you have an active presence? Are you a member of the Better Business Bureau, the local Chambers of Commerce, or your industry associations? These are ripe for backlinks pickings.

  3. Directories: Find as many local and national directories online and manually enter your information. Always make sure to keep your NAP the same.

3 Commonly Asked Questions About SEO Services
In The Woodlands  

What is the average cost of SEO?

The average SEO cost depends on the services you provide, whether or not you need global or local SEO. If you work here in The Woodlands and greater Houston area, you need a local strategy. Local SEO in The Woodlands starts at around $1000.00 per month. However, with that being said, marketing is an investment, not an expense. When you hire the right SEO firm in The Woodlands for every dollar you hand them; you should receive $2.00 or more; if you are not, it’s time to try something better.


While I realize plans are being sold that sound amazing, as the cliché goes, if it sounds too good to be true, it probably is; "get your website ranked for $500.00 on the front page of Google" what the SEO "gurus" fail to divulge is this will not be for the main keywords people search for but those words that are the easiest to target. For example, a law firm came to us for SEO services, and one of his keywords was “left-handed lawyer in Fort Bend”; what do you think his chances were for receiving any phone calls? Who cares if your lawyer is left-handed or right-handed? Your rankings are only a small part of succeeding at internet marketing.


How Many Hours A Week Do I Need To Commit To SEO?


When we get a client, it takes 30 days to build a fully optimized website, and then once we have the website built, we must spend at least 12 hours each week per client though some clients may require us to devote 20 + hours a week. However, since you are likely just starting, you can use multiple these numbers because there is always a learning curve with anything.  


How Long Does SEO Take?

SEO is not an overnight game; depending on where you are in the SERP, if your website has a placeholder status which means it’s not showing up in the first 100 results for that keyword, then it can take six months to gain traction. Other factors include what services you provide and how competitive your competition is; for example, a personal injury attorney could take as long as a year, whereas a cabinet maker may take three to six months. If you hire an SEO expert, you should see really good results within 6 to 9 months. The reason SEO is a long-term game is because Google needs to shift through your content to determine what words to rank you for. Since they only send their bots to your website every few weeks this takes time, know if you are working with a professional SEO service in The Woodlands who is truly experienced they can fast-track how long this process will take. Look at it like this, if everyone could get to the top of Google instantly, then the search engine would not be a valuable source to find information. Many businesses have been doing this far longer than you have, and in order to keep their status its going to be a battle. The best thing to do is to keep at it and don't give up. Local SEO is the best business investement you can ever make, and I don't say that because I offer it but because it gave me a life that I never dreamed possible. 


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If you’ve, made it this far down

Welcome to the YBB Family.

Our team of award-winning SEO ( and all-around good people) are ready to begin the SEO conversation with you about your website

Thank you for contacting us

Looking for an SEO near me in The Woodlands, were 45 minutes away just down TX-99 in Katy. We

Dozens of SEO firms in The Woodlands offer their services to you; but how would you know which one to choose?
It’s easy…go with the team who is local, we live here, we do business here, we help clients get discovered and thrive here in the best master-planned community in Houston! 
We understand your needs. We understand your prospect’s needs.

We know the right strategies and tactics to position your business at the top of your prospect’s list

The Woodlands is a thriving community that is the headquarters to many businesses from golf course and restaurants to some of the top hospitals in the nation including Memorial Herman and St Luke Health. There are also several large corporations from Halliburton to Woodforest National Bank. Last year The Woodlands was rated the Best City in America to live in. Within minutes you can get from this master planned community to Houston and Sugar Land. Come, See, Explore all The Woodlands has to offer!